MethodsCoding qualitative data
What
Using flexible coding tools for sorting spreadsheets or databases to analyze qualitative data.
Why
Quickly organize research to help you see patterns and relationships. To help make qualitative data actionable and to give it an even playing ground with quantitative data.
How to do it
- Gather and organize qualitative data within your tool of choice.
- Sort or tag the data based on themes and categories. Organizing the content from your research using filters or tags.
- Analyze the data based on the identified themes. By sorting and resorting your findings, you'll be able to quickly identify patterns, relationships, and insights, which are essential for synthesis.
- Share your findings with your team(s) to determine the next steps.
Example from 18F
When doing feedback sessions for a prototype of a new dot gov registrar, we used qualitative data analysis to help sift through the gathered feedback to identify key areas for the next of design and development.
Tips for remote participation
Common for multiple team members to break off to take a pass at sorting data for themes and come back together to share and discuss findings.
Considerations for use in government
When using qualitative data, remove any personally identifiable information (PII) from your documents before sharing.
18F
18F
